For Greenway, sustainable and connected mobility is not just an ambition, it's a mission that structures their entire business model. The company supports its customers—mainly fleet managers—by offering flexible, innovative solutions to optimize their spending and accelerate their ecological transition.
Their flagship offering, connected fuel cards combined with tailor-made services, lets companies better manage their costs while integrating more responsible practices.
It’s this personalised approach that has made Greenway a renowned player in such a fast-changing sector.
Key support for financial flexibility
To optimize the management of their customers' fleets, Greenway offers deferred payment on its fuel cards, a service that has become central to their business model. But offering this flexibility requires the right financing solutions.
Greenway turned to Defacto to offer flexible and customized payment terms, an asset that sets them apart in a fast-changing sector.
“Thanks to Defacto, we can help our customers to manage their cash flow more effectively. This flexibility strengthens the trust and loyalty of our partners,” explains co-founder Alexandre Smadja.
An agile response to specific needs
Before choosing Defacto, Greenway explored more traditional financing options like bank loans and lines of credit. But these solutions lacked the responsiveness and flexibility to keep pace with the company's rapid growth.
“Defacto stood out for its ability to understand our business model and offer us a solution that was truly tailored to our needs,” says Alexandre.
In addition to added flexibility, Defacto has developed tailor-made tools to integrate perfectly with Greenway's processes and systems, an asset that has strengthened their partnership.
Fast, efficient collaboration
Deployment of the Defacto solution was particularly smooth. In just a few weeks, Greenway was able to integrate the new tool and see the benefits.
“The Defacto team was extremely attentive and responsive. Their support was a real plus in terms of meeting our customers‘ expectations quickly and efficiently,” says Alexandre.
This speed of execution let Greenway maintain its dynamic delivery in a highly competitive market.
A long-term strategic partner
Greenway sees Defacto as more than just a service provider. The fintech's in-depth understanding of the challenges facing the sector and its ability to adapt make it a truly strategic partner.
“We were looking for a reliable partner who shared our vision and adapted to our pace,” says Alexandre. “Defacto meets these expectations with an approach that is as robust as it is innovative.”
An inspiring solution for other companies
Greenway's positive experience with Defacto is now inspiring them to share this success with other players in the sector.
“We’re convinced that other companies could benefit from this solution. For us, it's an essential lever that enables us to remain agile and competitive,” concludes Alexandre.
Defacto has established itself as a key partner for Greenway, providing agile financial solutions that directly reinforce their value proposition. This partnership demonstrates how a well-designed solution can both boost a company's competitiveness and sustainably support its strategic ambitions.
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